"Non Nova Sed Noviter"
Pope Benedict XV
NOVA ARS produces concerts and cultural events with the intent of transmitting great works of culture and art to the new generations.
Our mission is to raise popular awareness of art as an essential element in the life of every human being, as well as to promote the constant search for knowledge.
"Fatti non foste a viver come bruti
ma per seguir virtute e canoscenza"
"Man was not made to live as brutes,
But to seek virtue and knowledge"
Nova Ars. What it is. What it has accomplished.
NOVA ARS Music, Art, Culture’s chief goal is the planning, production and realization of great cultural and official events.
NOVA ARS is the result of an encounter of professionals with vast experience in the entertainment field; it avails itself of an internationally renowned artistic and technical cast.
At present, it is engaged in the production and realisation of “The Divine Comedy. The Opera”, written by Maestro Marco Frisina.
Thanks to their long-standing experience as entrepreneurs, the associates and promoters of NOVA ARS have organized the realization of artistic musical productions with partners such as RAI, MEDIASET and LUXVIDE. This ultra-decennial form of collaboration has produced the sound tracks, composed by Maestro Frisina, of over twenty winners, such as: “Michele Strogoff”, “Callas and Onassis”, “Edda Ciano”, “Pompey”, “Pope John”, “John Paul II” as well as the entire “Bible” serial for television.
We consider each new project as a dream to be realized: new solutions must be devised and implemented to create synergies among the people who are willing to dedicate themselves and their professional capacities to our projects.
Commitment and Professional Competence are the characteristics of the Nova Ars team. For each new project, Nova Ars selects professionals and artists to create a well-integrated high-level work group that will guarantee optimal planning, development and realization of the project. A distinctive feature is our profound conviction that art, with its capacity to arrive at men’s hearts, is the fulcrum of each phase of the project.
For this reason, the people and organisations that actively collaborate with us, Artists and Partners, become an essential part of the projects, thanks to their cooperative spirit which optimizes and integrates the skills of each member.
The Nova Ars team selects suitable partners for each single project to determine, with utmost reliability, the project’s potential and its feasibility, in order to develop highly innovative strategies. Particular attention is devoted to logistic and organisational factors lacking in the territory and to the distinctive characteristics of the culture-art market.
The Nova Ars logo
Our logo is the result of a synthesis of colour and form: elements of balance and sobriety. The logo contains an icon, open to the outside, that eludes a constrictive perimeter, just as the NOVA ARS goals tend to involve rather than envelope. The treble clef symbolises the reading of all musical keys and is also the form of all the other forms.
Thus the logo forms and informs us of its mission. The harmonious union of grey and red infuses seriousness as well as passion. The instant communicative impact is evident, however space is also left open to free interpretation.